Wakabayashi Buddhist Altar Goods Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; President and CEO: Tomoyuki Wakabayashi) is pleased to announce the launch of its fragrance brand, “hito/toki.” Through this brand, the company presents incense—an essential element of prayer—in a new form tailored to modern lifestyles.
https://www.wakabayashi.co.jp/project/hitotoki/
Our brand offers two types of products—flame-free diffusers and traditional incense sticks—each available in three scents suitable for both Buddhist ceremonies and everyday use.
Pre-orders will begin on Wednesday, November 4, at all locations of our online shop, “Nagomi Kobo,” and sales will commence on Wednesday, November 25, at all “Nagomi Kobo” locations, as well as at our Kyoto Main Store and Tsukiji Store.
A new fragrance inspired by the connection between prayer and scent
The demand for incense has been changing in recent years. Due to safety concerns and other factors, there has been an increase in households with young children where people hesitate to use incense, as well as among the elderly, and in spaces where open flames are prohibited indoors.
Incense is an indispensable part of any place of prayer. “hito/toki” was born from our desire to propose a “new form of incense” that meets these new needs arising from changes in living spaces and environments, and that can be used with peace of mind.
Since its founding, Wakabayashi Buddhist Altar Manufacturing has provided “places of prayer” as a manufacturer of home altars and temple altarware. The peaceful moments spent with hands pressed together before the altar—feeling a connection with loved ones or reflecting on oneself—bring tranquility to the heart. We believe that having such moments is essential for people living in the present.
You can use “hito/toki” not only when joining your hands before a Buddhist altar, but also when you want to relax, concentrate, or clear your mind… in various moments of daily life when you seek a sense of “peace.”
Precisely because we live in such a rapidly changing modern world, we hope you will take a moment to spend some peaceful time.
We aim to provide fragrances that enrich and enhance the lives of people (hito) and moments (toki).
